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Secure the Winter, Plan for Spring
As the year winds down and winter settles in, many businesses shift their focus to end-of-year wrap-ups, holiday downtime, and preparing for the cold months ahead. For companies managing fleets, heavy equipment, trailers, or seasonal assets, Equipment Tracking can help protect and monitor all assets during the slower months. This time of year is about more than just survival—it’s the perfect moment to plan smart for the spring.
Trackem GPS isn’t just about keeping an eye on your equipment over the winter. It’s a year-round business tool that helps you get organised, improve accountability, and build a strategy for stronger operations in the year to come.
Whether you’re a contractor, fleet operator, agricultural business, roofing company, landscaper, golf course, pool builder, snow removal company, bin or equipment rental company, this guide will show you how to get the most out of your GPS tracking during the winter months—while setting yourself up for growth and efficiency come spring.
1. Why GPS Tracking Matters Over the Winter
Many businesses slow down during winter—but the risks don’t.
Idle Doesn’t Mean Safe
Even when your equipment is parked or powered down, it’s vulnerable. According to theft reports across North America, the holiday season and colder months see a spike in:
Equipment theft from job sites and storage yards
Unauthorized vehicle use during downtime
Vandalism or tampering in unattended areas
GPS trackers help mitigate these risks by offering:
Real-time location data, so you know where everything is, all the time
Geofence alerts that notify you if a vehicle or piece of equipment moves outside its designated area
Tamper and ignition alerts to catch theft attempts or unauthorized use early
Battery voltage monitoring, ensuring your tracked assets don’t lose connectivity due to cold-weather battery drain
Fleet Visibility in Harsh Conditions
Winter weather brings unpredictable conditions. A fleet tracker lets you:
Monitor snow removal crews or service vehicles in real-time
Provide accurate ETAs to customers during weather delays
Track route history and time-on-site to validate billing or service delivery
Even in winter, GPS helps you operate with transparency, safety, and efficiency.
In addition, Equipment Tracking ensures that your machinery, trailers, and other high-value assets are monitored closely, giving you extra visibility and protection during the winter months.
Even in winter, GPS helps you operate with transparency, safety, and efficiency.
2. Winter is the Best Time to Plan for Spring
While winter is about maintenance and protection, spring is about mobilization. And the best planning starts now.
Here’s how to use your Trackem GPS system to prepare for spring operations:
Review Fleet and Equipment Usage Using your Trackem GPS history and reporting tools, review:
Which assets were used the most and least last season
Which routes were most common (and inefficient)
Which vehicles had excessive idling or fuel consumption
What drivers scored the best and worst driver behaviour scores
Review jobsite hours, mileage, maintenance costs, licensing renewals and more
This helps you decide:
What to upgrade, repair, or replace before spring
Which assets to track that aren’t already being monitored
Where you can reduce costs in fuel or labor
Reallocate or Restructure Your Assets
Planning to add more crews, expand service areas, or shift business focus next year? Your tracking data from 2024 can guide you:
Reassign underused trailers or equipment
Identify bottlenecks or downtime in your operations
Determine if you need to add tracking to new tools or leased equipment
3. What Should You Track Next Year?
If you're only tracking vehicles or a few high-value assets, you might be missing key opportunities. Here’s a look at what assets you should consider tracking in 2025—and why.
1. Trailers and Towables
Trailers are highly targeted for theft because they’re easy to move and often left unmonitored. GPS trackers like the Trackem Solo Tracker, MagTracker or Solar Tracker can give you:
Real-time location updates
Movement alerts even when unpowered
Peace of mind when trailers are left on job sites or stored for the season
2. Heavy Equipment
From skid steers to excavators and tractors, unmonitored machinery is a liability. Trackem’s Wired GPS Tracker connects directly to your equipment and provides:
Engine runtime and usage reporting
GPS location and geofence alerts
Maintenance reminders based on usage hours
Perfect for landscaping, farming, construction, or snow removal companies.
3. Seasonal Equipment, Containers, Bins and Tools
Think snowplows in winter, lawn equipment in spring, or seeding/fertilizing equipment for agriculture. Adding GPS equipment tracking now ensures you’re ready when the busy season hits.
Track these assets to:
Prevent theft when stored off-season
Monitor which crew is using what equipment
Optimize future equipment investments based on usage
4. Service Vehicles and Small Fleets
If you operate a service-based business with a few trucks or vans, GPS can:
Improve dispatch and route planning
Track employee hours automatically
Reduce unauthorized use or after-hours driving
And it’s easier to scale than you think—Trackem’s OBD plug-in trackers install in seconds and work seamlessly with your dashboard.
4. Use the Winter to Audit and Upgrade
December and January are ideal for getting ahead of potential tech issues and preparing for future efficiency, including reviewing Equipment Tracking setups.
Here’s your Trackem GPS winter audit checklist:
✅ Update device firmware and verify connections
✅ Test alert settings (geofence, ignition, power loss, etc.) and confirm Equipment Tracking is functioning properly
✅ Replace batteries on Solo Tracker or charge batteries on Magnetic Trackers
✅ Review subscription levels—do you need more data, better reports, or more users?
✅ Request a system check-in or training refresh from our team
Need to upgrade old devices? Ask about replacing legacy 3G hardware with faster, more reliable 4G LTE units.
5. Spring Forward With Smarter Strategy
You’re already investing in protection, safety, and accountability. But smart businesses use GPS to increase profits, too.
When spring arrives, you’ll be ready to:
Launch crews with fully tracked and maintained equipment
Streamline routes, save fuel, and reduce time wasted
Prove time-on-site or work performed with data
Reduce theft risk and insurance premiums
And with your winter prep complete, you can focus fully on growth—not damage control.
Final Thoughts: Turn Winter into Your Strategic Advantage
At Trackem GPS, we believe winter isn’t a slow season—it’s your planning advantage. Use this quieter period to analyze your operations, secure your assets, and create a data-driven equipment tracking plan for 2025.
If you’re unsure what to track next, want to review device usage, or need help scaling up for spring, our team is ready to support you.
Call to Action:
Need help planning your 2025 asset tracking strategy?
Reach out to your Trackem account manager or contact our support team to schedule a winter review and make sure you’re ready to hit the ground running next season.
Wired GPS Tracker
$189.95
Our Wired GPS Tracker is the most economical device in the Trackem line-up. It is perfect for any vehicle or equipment, large or small, with a 12-36v power source. Low-power sleep mode conserves the vehicle battery when parked. Installation is… read more
